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Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy is a highly practical, punchy time-management guide centered on the famous metaphor that if you start your morning by eating a live frog, nothing worse will happen to you all day. In Tracy's framework, the "frog" represents your biggest, most important task—the one you are most likely to procrastinate on, but also the one that will have the greatest positive impact on your life and career. The book offers 21 actionable techniques to help individuals clarify their goals, prioritize tasks via strict frameworks, organize their days, and build the relentless discipline needed to tackle their most challenging work first and boost overall productivity.